Landing Page Services for the Modern Law Firm
Your legal services will never be passé, so why would you keep relying on obsolete marketing strategies to attract new legal clients?
Prospective clients who visit your firm’s website do so for specific reasons, and if for whatever reason your site fails to meet their expectations, answer their questions, or speak to their current legal needs, you’re likely to lose them to a more prepared competitor.
But that issue stops here with the newest suite of law firm web design services to be added to the Spectacle Marketing roster: Lawyer Landing Pages.
Why Does My Firm Need Landing Pages?
Have you “settled” for the results your firm’s website is producing when it comes to generating new leads and capturing prospects’ information such as name, email, contact, legal needs, etc.?
That’s almost as risky as a client representing themselves before a seasoned prosecutor.
With a legal landing page, you can optimize your inquiry process in ways you probably never thought possible.
A few of the benefits of legal landing pages include:
Responsive content and design for multi-platform viewing
Targeted legal messages and supporting content
Interactive lead generation forms
Clear, Concise calls-to-action (CTAs)
Responsive Design: Catching Clients Where They Are
Gone are the days when prospects are jotting down info about your company so they can visit your site later on their desktop computer.
Instead, mobile and social technologies are enabling consumers to get what they want, when they want it, no matter where they are: at work, in line at the coffee shop, at the salon, and everywhere in between.
Therefore, having a responsive design for your legal landing page will make contacting and connecting with your firm that much easier for prospects.
In this context, “responsive” means no matter what type of device a legal prospect is on, your legal landing page will bear the same design, functionalities, and content as it would if they were viewing it on a personal computer.
When an interested party is ready to move forward with either inquiring about your law services or hiring your firm for their existing legal needs, viewing issues shouldn’t be the reason they continue in their search for legal counsel.
Targeted Content for a Targeted Audience
Every niche of law has a specific type of client that will pursue those particular services.
That’s why clearly spelling out your legal specialty and its accompanying niche practices could be the answer to effectively converting prospects into paying legal clients.
Your landing page’s job is to make every visitor feel as though the content was tailored specifically to their legal needs and they would be making a mistake if they didn’t inquire about your services.
And if that isn’t enough, targeted legal landing page messages can help bolster your organic traffic and put your organization among the top choices for your specific area of law.
Lead Generation Forms
Like most all law firms, your conversion goal is to capture your visitors’ information and get details about their legal needs so you can make the best call as to what legal service you will propose.
The lead generation portion of your custom legal landing page will be designed to capture visitors’ attention and interest thereby nurturing their decision to enter their information and be contacted with regard to your legal services.
Creative and Attractive Calls to Action
Your calls-to-action (CTAs) are going to be the single most powerful aspect of your legal landing page by far.
Depending on what your overall lead generation goals are (i.e. – schedule a consultation, etc.), your CTAs will need to reiterate exactly what the prospect is going to achieve by submitting their information to you.
So, instead of creating calls-to-action that reflect dull messages like “Submit my Info,” you’ll want to arouse expectations and avidity with CTAs like “Schedule my Consultation,” “Request a Callback,” or “Request Legal Counsel.”